Privacy Notice

1. Information We Collect

We collect and process various types of personal information including:

• Patient Information: Name, address, date of birth, contact details (email, phone), dental/medical history, treatment details, payment information, NHS number (if applicable).
• Website Visitors: IP address, browser type, browsing patterns, and other information collected via cookies.
• Marketing Communications: With your consent, we may collect your name and contact details for sending updates or promotional materials about our services.

2. How We Use Your Information

We use your personal data for the following purposes:

• Providing Dental Services: To offer you appropriate dental care and treatment.
• Administrative and Billing Purposes: To schedule appointments, maintain patient records, process payments, and manage NHS claims.
• Communications: To keep you informed about your appointments, send reminders, and provide information regarding your dental care.
• Legal Obligations: To comply with legal or regulatory requirements, including healthcare regulations.
• Marketing: With your explicit consent, we may contact you about services, offers, or news. You can opt out of marketing communications at any time.

3. How We Share Your Data

We do not sell or trade your personal information. However, we may share your data with:

• Healthcare Providers: Other healthcare professionals involved in your treatment (e.g., specialists or labs).
• Regulatory Bodies: To comply with legal obligations and regulatory requirements.
• Payment Processors: To handle payments for our services.

4. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this notice, including for any legal, regulatory, or reporting requirements. Patient records will be kept for a minimum of 10 years after the last treatment or as required by law.

5. Your Rights

You have several rights regarding your personal data, including:

• • Access: You have the right to request access to your personal data.
  • Correction: You can ask us to correct any inaccuracies in your data.
  • Deletion: You may request the deletion of your data under certain circumstances.
  • Restriction: You can ask us to restrict the processing of your personal data.
  • Portability: You have the right to request that your data be transferred to another organisation.
  • Withdraw Consent: You can withdraw your consent for us to use your personal data at any time, where applicable.

To exercise any of these rights, please contact us using the details provided below.

6. Data Security

We take the security of your personal data seriously and use appropriate technical and organisational measures to protect it from unauthorised access, loss, or disclosure. All staff members are trained to handle personal data responsibly and securely.

7. Cookies

Our website uses cookies to improve user experience and analyse website traffic. You can manage your cookie preferences through your browser settings. To learn more about cookies, see:
- https://youronlinechoices.eu/ and https://allaboutcookies.org/.

8. Contact Us

If you have any questions or concerns about this privacy notice or how we handle your personal data, please contact us:

Address: Bright Dental Surgery, Graphic House, 1, 2 Hermitage Rd, St John’s, Woking GU21 8TE.
Phone Number: 01483 720240
Email: Click Here

If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at https://ico.org.uk/.

9. Changes to This Privacy Notice

We may update this privacy notice from time to time to reflect changes in the law or our practices. We recommend you review this notice periodically for any updates.